poverty mindset

Taking a Consultative Approach to Your Customers’ Chronic Poverty Mindset

This webinar on Poverty Mindset was hosted by the Institute for Certified Bookkeepers (ICB). Ingrid Edstrom dives deep into the factors that keep our clients from achieving success, and how accounting professionals can assist them.

It’s easy to overlook our accounting clientele’s human issues, yet emotions like worry and fear permeate their businesses, keeping them from focusing on the big picture and long-term success. Many of our customers struggle with a “chronic poverty” mindset, in which cash flow problems are a part of day-to-day life. Reactive, immediate relief from these pressures, such as borrowing money or throwing a clearance sale to pull together cash for payroll and rent, do not solve the long-term problem; they can actually worsen things by encouraging short-term solutions that perpetuate the downward spiral. This cost-cutting for short-term results is the same mindset that prevents customers from coming to their accounting professionals for help and assistance. What can you, the professional bookkeeper, do to help break this poverty mindset with your customers?

To download the presentation slides, click here.

To learn more about the Institute for Certified Bookkeepers (ICB), click here.

 

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Ingrid Edstrom is the Priestess of Profits at the award winning bookkeeping firm, Polymath LLC. She has been recognized as one of the accounting profession’s Top 40 Under 40, Most Powerful Women in Accounting, and the 2017 Top “Up-N-Comer” ProAdvisor. She is a certified FICB (Fellow member – Institute for Certified Bookkeepers), and she has been instrumental in establishing the ICB in the United States, including launching their new webinar series. Ingrid is the creator the AskABookkeeper.com online education series, a member of the Intuit Trainer/Writer Network, and leader of the Southern Oregon Woodard Group. When Ingrid is not teaching or playing her favorite video game (QuickBooks!), she is usually playing Irish music or frolicking with her goats.

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